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Guide

Guide to AI search

Buyers now ask ChatGPT, Perplexity and Google's AI for the best option in your category, and act on the answer. This guide covers how those answers are assembled, how to measure whether yours name you, how to work out why not, and what actually moves it.

5 chapters · free to read · no signup

Chapters

Start here

If you want the short version before the long one: AI answers are assembled from sources an engine retrieved, so being named depends on being in those sources. Everything else follows from that. Chapter 1 explains the mechanism, and the rest of the guide turns it into work you can do.

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