How your visibility score works

Your visibility score is a single 0–100 number that summarizes how well your brand shows up across the prompts and engines you track. It’s designed to be easy to watch over time - when your work is paying off, the number goes up.

It reflects four things:

Presence

How often you appear. Across all the buyer questions you track, how many mention your brand at all? This is the foundation - if you’re not present, nothing else matters yet.

Position

How prominently you appear. When you do come up, are you the lead recommendation, or a passing mention near the end? Being named first and clearly counts for more.

Consistency

How evenly you appear across engines. Showing up strongly on one assistant but nowhere on the others is a gap. Consistent presence everywhere is more durable.

Accuracy

Whether what’s said about you is right. If assistants describe you correctly - the right category, the right strengths - that’s healthy. Misstatements are a signal to fix your public information.

Together, these give you a balanced read: not just “do I appear,” but “do I appear well, everywhere, and correctly.” Track the score over time and use the breakdown to see which part to work on next.

Related: Turning gaps into action.