Share of voice & competitors

Visibility isn’t just about you - it’s about who else shows up when buyers ask. Visibility AI tracks the full picture so you know where you stand.

Share of voice

Share of voice is how much of the conversation you own versus everyone else. If ten prompts return brand recommendations and you appear in three of them, you have a small slice - and there’s room to grow.

Who gets recommended instead

For every question where you’re missing, someone else is being named. Visibility AI surfaces those competitors so you can see exactly who’s winning the recommendation - including rivals you might not have expected.

Using the gap

• Spot patterns - if the same competitor keeps appearing on questions you care about, that’s a focused target.
• Prioritize - the prompts where competitors appear but you don’t are your clearest opportunities.
• Track progress - as you improve, watch your share of voice climb and competitors’ shrink.

Related: Turning gaps into action.